Talk is cheap. Unless you’re Keith Richards, you need more than words to persuade people you’re great.
Somehow you’ve got to own the space that is your target market. The good news is that there is a solution – written marketing material that people will read in a variety of media. The bad news is that it takes consistent effort.
The reason it works is that people are generally many more times likely to recall and believe something they have read than something they have heard.
This is enhanced by the credibility of the authority and the repetition of the message.
It follows that you have to be perceived as an authority. You can do this this by (for instance) sending out marketing reports which showcase your local…